Okay, here’s my quick-start guide on how to do a decent bit of advertising. Your results may vary.
1. Have an idea. Preferably a good one. Resist the temptation to do a Yakov Smirnoff testimonial. “You mean I can get [insert product] for [insert price]? What a country!” It’ll work, but you’ll have to shoot your spot in Branson. I’ve done this. Learn from my pain.
2. Make your idea entertaining. Remember, no one cares what you’re saying. No one wants to see it. No one is hanging around just waiting to bothered with your ad. Unless you’re writing for SportsCenter. Lucky bastard.
3. Don’t do one that the client is guaranteed to like. Because you’ll hate it and they’ll buy it. If you’re so new to the business that you don't already know this, you’re still young enough to get out. Go. Go on. Git.
4. Communicate one message. One. Not one main message with a bunch of sub points. If you have to use the word “and,” you’ve probably crossed the line.
There’s more, but I can see you’re already bored. Fine, go get your freak on at YouTube.com and call it a lunch hour.
Fox
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